It's Game On!
Game On! To End Lupus: The Story
Okay, time for some real talk, cos this one’s personal. 💜
The Game On! To End Lupus campaign isn’t just another launch. It’s a mission.
This year, 50% of profits from everything on the website will be donated to the Lupus Foundation of America, helping fund research, awareness, and support for people living with lupus every day.
Because jewelry is powerful. Not just for how it looks, but for what it can do. And if we can help fund a cure while serving a little “main character energy”? Oh, we’re so doing that.
The power-up behind the collab
This whole idea started with one question:
What if buying something beautiful could also help change someone’s life?
We started by creating a small, dedicated jewelry collection for the Game On! To End Lupus campaign each year. But as I sat with the idea, something else started to feel even more powerful.
What if it wasn’t just one collection?
What if every single piece could help?
So this year, the fundraiser looks a little different.
Instead of a separate line of jewelry, 50% of profits from everything on the website will be donated to the Lupus Foundation of America during the campaign. That means every ring, necklace, and pair of earrings becomes part of the effort. Every purchase is helping fund research, awareness and support for people living with lupus.
Think of it as wearable encouragement.
The magic isn’t in one collection, it’s in the entire community coming together.
Jewelry that gives back
Since the entire shop is part of the fundraiser this year, you can support the campaign simply by choosing the piece that speaks to you.
Maybe it’s a ring that feels like a quiet reminder of resilience.
A pendant that carries a story you love.
Or a pair of earrings that add a little spark of confidence before a big day.
Jewelry has always been about more than decoration — it’s about meaning, memory, and connection.
And during the Game On! To End Lupus campaign, every piece you choose becomes part of something bigger.
A little bit of beauty.
A little bit of rebellion against a difficult disease.
And a whole lot of hope.
Game On, gorgeous
When we say “Game On,” we mean it.
This campaign is part of Game On! To End Lupus®, a global fundraising movement that brings together gamers, creators, and communities to raise awareness and support lupus research.
It’s proof that creativity, play, and compassion can work together to do something genuinely powerful.
Fun and philanthropy don’t just coexist, they level each other up.
A little magic, a lot of heart
If you’ve been here a while, you know I pour a little story into everything I make.
But this one carries a bit of soul, too.
It’s about using creativity for good.
About turning sparkle into support.
And about proving that small communities can make a very real difference together.
If you enjoy being part of moments like this, where jewelry, storytelling and generosity intersect, I share more behind-the-scenes notes and early looks at upcoming projects through my mailing list.
Behind-the-scenes sketches, design lore, and the good chaos that happens before every launch.
Every piece you choose during this campaign helps support lupus research and awareness.
A little sparkle.
A little solidarity.
And a reminder that beauty can do more than shine… it can help change lives.
So whether you’re here for the cause, the jewelry, or both!
Thank you for being part of this story.
→ Shop the Jewelry Supporting Game On! To End Lupus